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Kevin Bracker's avatar

This looks like an interesting story...thanks for posting it! Plan to dig around a bit more tonight, but do you see any significant risk factors outside of standard legal/regulatory?

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Macro Ops's avatar

There are a couple of risk factors I see here. First, POWW isn't the most ESG-friendly investment. This means that there are likely droves of HFs and family offices that would buy the stock, but can't for "optically ethical" reasons.

Second, there's a chance a large gun manufacturer will try to create its own marketplace and/or DTC competing business. But again, I don't see that happening because it takes a lot of upfront investment to get that marketplace flywheel going.

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